About
Lou Nylander - Founder & Executive Coach
I spent 20 years building a career in some of the most fast-moving corners of the marketing and media industry, at global brands like Unruly, PubMatic and AOL UK. Along the way, I noticed something
The most capable people weren't always the ones who got ahead. Women, people of colour, people who didn't fit the traditional mould of leadership. They were often the hardest working people in the room, and the least recognised for it.
hat observation became a conviction. That conviction became Wild for Purpose.
My background
I founded Wildflowers of London in 2016, a professional collective now 900 members strong, which won Community Business of the Year at the London Chamber of Commerce Awards in 2025.
I trained as a coach through Optimus Coach Academy, completing my ICF-accredited Associate Diploma in 2026. But the real foundation of my coaching practice is lived experience: knowing what it feels like to navigate complex organisations, to back yourself when others don't, and to build something meaningful from scratch.
I coach because I believe every person has the capacity to bloom.
Not on someone else's timeline. Not by someone else's definition of success. On their own terms